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Let’s face it, selling has gotten a bad rap.  One of the definitions of selling is, ‘persuade or convince someone of the merits of something’.  The words ‘persuade’ and ‘convince’ sound pretty one sided to me.  What do you think?

M.A.D. Sellers think of selling in a completely different way.  M.A.D. Sellers will tell you:

  • Selling is serving.
  • Selling is helping others.
  • Selling is making a difference for someone else.

Research Proves It

Studies have shown that people who have embraced selling and are the very best at their profession, have a strong sense of purpose centered on making a difference for others. They are more successful than other sales people who focus on quotas and money. They enjoy their jobs and their customers are happy.  These people are what I call M.A.D. Sellers.

So you may be thinking,

“Ok, that all sounds good, but how do I do that?”

Great question!  It starts with letting go of your ‘old’ thoughts about selling.  Thoughts like these:

  • I need to meet a quota
  • I have to sell a lot so I can make a ton of money
  • I need to be more assertive
  • The best sales people know how to close
  • I need to get people to buy my stuff

If you focus on those ‘old’ sales thoughts:

  • you will constantly be under pressure
  • you won’t be yourself in conversations
  • you will struggle to be successful
  • you won’t help a lot of people.

Does Your Product or Service Make a Difference?

Do you have a product or service that can help make a difference for a person or business?  Then don’t try to sell it to people.  Just be open to helping everyone that you meet.  Ask them what problems they have.  You will find the people who need your product or service, you will make a difference for them, and you will create success for yourself.

If you haven’t done so already, be sure to download our free guide that shows you how to easily start conversations about your product and the problems you solve.  You can get that on our home page.

What to do Each Day

Here’s a different perspective, one that will help you build your own success while you help others. As you start each day, ask yourself, “Who will I help today?”  When you talk with someone, ask yourself, “How can I make a difference for this person?”

Push out those thoughts of making money and meeting goals and just focus on helping the next person.  It may sound counter intuitive, but if you trust the M.A.D. Selling mindset, you can become super successful and feel great about what you do, while you make a difference for others!

Forget that people are a buyers.  Forget that you are a seller.  Always remember that you are there to serve, help, and make a difference.  It doesn’t matter if you are selling a dress, a car, insurance, a marketing service, or a major contract.  You are there to make a difference.  The minute you think, “I need to get them to buy this”, or “How can I get them to buy this”, you will be focused on the wrong thing and, ultimately, you will make a difference for fewer people and you will have less success and satisfaction.

Reflect at the end of each day

At the end of each day take a few minutes to reflect on who you have helped and how you felt about those conversations.  Did you always focus on their needs and try to help?  Even if you didn’t have the chance to provide a solution for someone at work, think about the people around you outside of work.  Can you make a difference for them too?

Why do you want to sell?

So if you are either thinking about going into sales or you are brand new to sales – this is the perfect time to think about why you want to sell.  If it’s to make a difference for others, you are in the right place.  You have the best chance to create your own success in sales.

If you are struggling in sales, this is also the perfect time to think about how you have approached selling.  If you like the idea of making a difference for others and you’re willing to learn the M.A.D. Selling way, you’ll have the chance to become successful and feel great about what you are doing – without being pushy or salesy.

If you are a small business owner and you have a great product or service but selling isn’t your ‘thing’ – you’re going to see how you can share your product or service without having to use sales tactics – and you’ll make a difference for others while building your business.

Action Items:

Share your definition of selling in the Comments section below this journal.  Then tell us how your product or service can make a difference for others.  You can even add a link to you own company or website – we want to help make a difference for you!